January 1, 2021

The Best Startup Ideas for Businesses in 2021

What a year 2020 has been! Some might remember it as a total disaster, destruction of hopes, or the year humanity got just a little bit more paranoid. But throughout history, there are those witty entrepreneurial souls who see every event that happens in the world as a window of opportunities.

Those brave and inventive natures have always come up with unconventional solutions that might have even outpaced their time but eventually made our lives better, easier, and more secure. The events of 2020 have provided fruitful soil for numerous innovative solutions and ideas. Some of them will remain at their birthlands –garages, basements, and minds of hopeless dreamers. But for sure, there are some bright ideas in the air today that have solid chances to become prosperous startups in the nearest future. Let`s take a look at some trends that are shaping the business world today and try to speculate what startups may appear and flourish in 2021.

Subscriptions

Months of staying at home have to lead to a true consumption hunger. People miss coursing malls and shopping areas, getting free samples, seeing new goods and offers. After all, window shopping has always been one of the biggest consumer's hobbies and one of the most powerful offline retail marketing tools. Ever heard the expression "all-new is a well-forgotten old"?

This is exactly the case. Subscription boxes are not a novelty to the market per se, but they seem to become a prosperous enterprise resource today. Originally dedicated to the cosmetic industry, aimed to distribute samples of new products, subscription boxes start to appear in various market segments – from pet care to gardening and auto cosmetics. Creation, design, and distribution of subscription boxes have become a competitive industry and there are already several prosperous startups in this field that successfully offer their services to various businesses. We may be witnessing an era of a new evolution spiral both in marketing and Startups.

E-commerce startup ideas

Yes, online shopping, collaboration, and marketing are not new. They have been existing and developing for several years and would have inevitably taken over the market anyway. But 2020 has given the industry a powerful kick that forced a whole new business field to shape, develop, and start working successfully in a matter of several months. E-commerce was more of an indulgence just a year ago, but today those tools are a must for any kind of business that wants to survive. High demand, the importance of swift and efficient response has to lead to the fact that businesses started to look for those who will take care of their evaluation and operation on the newly-formed market. E-commerce startups are offering various solutions – from website optimization to innovative logistics solutions, becoming leaders of the modern market.

Food Delivery and Distribution business startup ideas

Another consumption hunger that was caused by the restrictions of 2020 was the actual hunger. Ho matter how well you cook and enjoy doing it, sometimes we all crave some restaurant-cooked meal. Whether we are talking of sophisticated cuisine of fast food – all food industry entrepreneurs and their customers have faced the same challenges in 2020 caused by the quarantine restrictions. And then suddenly, innovative hospitality-related solutions started to appear like mushrooms after a warm summer rain. In-house ordering systems, portals that united various businesses, and of course delivery services became an ultimate sign of our times. Eventually, the adaptation of the hospitality industry became fruitful soil for various startups. Software development, marketing, packaging, logistic, and delivery solutions – startups that operate in those fields today have solid chances to become leaders of the market in the nearest future.

Conclusion

As you see, 2020 became the ultimate melting pot of entrepreneurship. Some seemingly long-forgotten trends have suddenly become prosperous solutions, slow and graduate business processes turned into crucial survival factors and whole industries had to follow ways that might have never been associated with them. But this is the whole beauty of startup ideas - unlike unwieldy traditional businesses, they always have space for manoeuvring and a fresh vision that allows them to turn ideas into life-saving solutions.

December 28, 2020

Tips For Starting a Business – Building a Foundation

Developing a foundation for your startup is essential for finding success when starting a business. Without this initial development, your brand could run into a variety of issues without allocating time to plan a solution before the problems occur.

Below are a few tips to help you build a foundation for your brand.

Know Your Audience when starting a business

Many business owners think that they know their audience, but they can't communicate with them effectively. Knowing your audience means that you can answer some simple questions about them.

  • What are their demographics like age, gender, location, marital status, etc.?
  • What are their needs and problems?
  • How does your business or product help them?
  • What does motivate them to buy products?

If you can answer these questions, you will figure out the right promotional methods and the best way to reach your target audience.

Brand Consistency is important for starting a business

Lack of brand consistency will confuse your target audience and give negative results in the long-term. Brand consistency means that you are consistent with all the elements and parts of your business. Your target audience must see the same logo, message, quality of products or services, and customer service. 

The main benefit of brand consistency is that it will help you to build trust with your audience. Consistent efforts and quality over time will make you a top name in your niche.

Use SEO

SEO is a part of the online buyer cycle. When people want to buy a product, they tend to do their research on the internet. It is quite easy to find reviews and opinions about most businesses with a simple search.

If you get ranked for keywords relevant to your niche and products, you will impact the buyer cycle in your niche. SEO can help all types of business, but for starting a business, it can make a huge improvement in new leads and sales for small and medium businesses.

Leverage Social Media

Most internet users already have at least one profile on a social media network. So, you can reach your target audience by having a presence on some platforms. Of course, you need to find where your customers and audience hang out on the internet and then find ways to reach them. The chances are that you can find them on more than one platform, so adjust your strategy. Building a following on social media will help both with traffic generation and your branding strategy. 

Feel free to read Social Media Tips for Startups, our blog post where we provide a more in-depth analysis on how you can effectively use social media to bring you sales!

Solve Problems

People buy products and trust brands if they can solve their problems. You can use all the right digital marketing strategies, but if you can't actually help your target audience, you will not get results. Even your content on your website and social media must suggest solutions and add value. This is the only reason why people decide to read content, so give them what they need and see your business grow.

Conclusion

If you want to build a strong foundation for growth, you can get started with some of these tips. However, you must do them over and over again and don't get discouraged from any short-term problems. This is how big brands win the game in the long-term.

June 15, 2020

Best Social Media Tips to Build a Brand

Most successful brands have a social media presence so they can reach and engage with their target audience. Social media can work for every size of business. Below you can read five ways to improve your social media presence.

social media tips

The first obvious benefit is that you can get traffic for your website or your sales funnels. As well as that your potential customers are already online like most people these days. Additionally, social media helps with branding and builds trust. Many users that will find you through social media and have a positive experience with your brand will recommend it. Without a doubt, traffic and trust are a duo that can generate sales. 

1. Create An Interesting Profile

Every social media network allows you to create a profile. Your profile is the place that you can add information about yourself or your business. The goal is to grow your following and reach your target audience. So, you need a professional image and a few words on how you can help other people with your products or services. Then, you can add a link to your website for those who want to learn more.

2. Publish Quality Content (The most important in Social media tips)

Quality content means that you find interesting topics and create informative or interesting content about them. These topics can include questions, guides, trends, and news. Also, the type of content really depends on the platform. For example, Instagram works only with images and videos, TikTok only with short videos, and Facebook accepts all types of content, etc. In every platform, you must publish high-quality content if you want your target audience to stick with you.

3. Use Hashtags

Hashtags work as keywords in many social media networks. People use them to find posts on relevant topics. So if you don't add hashtags to your posts, you lose opportunities for free views. Each platform requires a different strategy on hashtags. The best option is to find the ones that work in your niche and use them. Additionally, you can test different hashtags or check your competitors for more ideas.

4. Engagement

The easiest way to gain likes and comments on your posts is to engage with content from other accounts in your niche. Engagement is critical for a successful social media strategy. Furthermore, this step really does not require much effort. You can create a daily routine of leaving a few likes and comments on relevant posts for a few minutes. Also, you can reply and engage with any comments on your posts.

5. Consistency Is Key

All these steps will work for your business if you apply them consistently. You can't get results by publishing one piece of content per week. Most businesses that get results from social media publish content and engage with their audience daily. While on some platforms, they publish multiple posts per day. So, focus on these simple steps and repeat them as often as possible.

Conclusion to social media tips

This has concluded the five steps to improve your social media presence. They are not complicated, and most businesses can follow without problems. You just need to put them into action to get the results you want.

If you'd like some more tips on business related topics, view Tips for Starting a Business - Building a Foundation for Growth.

YESQ-Logo-Design

© 2021 YESQ

© 2021 YESQ

© 2021 YESQ

© 2021 YESQ

svg-image
svg-image
87390
svg-image