benface

SoaR Gaming

Benoît Rouleau is a front-end web developer with great attention to detail and a particular interest in user experience. He prides himself in creating stunning, responsive websites and offering web solutions to help small businesses achieve their goals.

benface

Objective

The benface brand pushes to be personal and expressive rather than corporate. Our main priority was creating a professional brand identity with a personal touch. This included the logo design, icons, and patterns.

Deliverables

Deliverables

Logo Design

Brand Icons

Pattern Design

Logo Design

Signature Logo Design

Brand Guidelines

benface-trade-show-booth-mockup
benface-Flag-Mockup
benface-iPad-Mockup
logo-transparent

Logo Design

The logomark conveys ideas of web design using the curly brackets to outline the face, brackets which are commonplace in CSS (the language used by web developers to style a website). The character is created of characters in the same typeface as the brackets, representing the personality behind the benface brand.

Personality

We wanted to show Benoît's personality within his company's branding to make sure he doesn't come off as a large corporate entity to potential clients. Having these different expressions to tie in seamlessly with the logo design felt like the perfect solution.

animate_face

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