FFUN Motor Group is one of Canada's fastest growing brands in the auto and recreational retail space. The Saskatoon-based location contacted YESQ to finalize their local dealership's brand identity, apparel designs, as well as product photography for their motorcycles.
The aim for the rebranding of this moto-dealership is to increase local interest in their brand. We wanted to use taglines such as 'Prairie Driven' to provide a community based feeling within Community Moto, as Saskatchewan is one of the few prairie provinces in Canada.
After finalizing the logo design, we quickly moved onto the apparel concepts. These included text hierarchy, variations of their logo design, and a photo manipulation.