SoaR Gaming is one of the world’s largest gaming organizations with strong foundations in both esports and YouTube. They required a logotype, script logotype, patterns, and branding guidelines before announcing their partnership with RBC (the Royal Bank of Canada).
We wanted to subtly incorporate a rocket, an object often referenced in their brand, without taking away from the legibility of the text. Once we approached this idea of having the main rocket ship within the R, this instantly felt like a strong solution.
Patterns are an important part of the branding as they can use elements to build brand-recognition alongside the logo design. The four elements we decided on are the logomark (pre-established), rocket, stars, and a planet. The space theme reinforces the idea of soaring.
After developing the logo design, we started working on the branding guidelines to provide SoaR Gaming, a brand with a large influence in the gaming community, a professional foundation for their branding.