SoaR Gaming

SoaR Gaming

SoaR Gaming originated back in 2011 as a group of friends playing Call of Duty together. Today, SoaR Gaming is a top brand in the online gaming space with strong foundations in both esports and YouTube. Their team consists of popular content creators and professional gamers that participate in some of the largest gaming events worldwide.

SoaR-Gaming

Objective

Before announcing their partnership with the Royal Bank of Canada, our goal was to develop a professional logo design to function with their pre-existing logomark, a custom signature logo design variation, a few icons, patterns, and brand guidelines.

Deliverables

Deliverables

Logo Design

Signature Logo Design

Brand Guidelines

Logo Design

Signature Logo Design

Brand Guidelines

Logo Design

Signature Logo Design

Brand Guidelines

Pattern Design

Brand Icons

Pattern Design

Brand Icons

SoaR-Gaming-Pattern-Mockup
SoaR-Gaming-Brand-Guidelines-Mockup
SoaR-Gaming-Logo-Design-Mockup
SoaR-Logo-Design

Logo Design

The new SoaR Gaming logo design focuses on a modern approach to represent their wider focus as a brand. Since their start in 2011, the brand has maintained the same logomark as a strong, recognizable icon in the gaming industry. The updated type conveys a more playful, professional approach meant to work alongside the mark to represent the SoaR Gaming brand.

SoaR-Gaming-Logo-Proposal
SoaR-Gaming-Logo-Design

Initial ideas utilizing the whitespace within the type to incorporate the rocket.

Initial ideas utilizing the whitespace within the type to incorporate the rocket.

Signature Logo Design

The signature logo design is a modern take on their previous script logo design, which was originally created as a separate, informal design to recognize the SoaR Gaming brand. The new signature intentionally maintains the same concept but adds a more cohesive branch to the brand identity.

Purple-Transparent@4x
SoaR-Gaming-Plane-Design-Old

Previous design

SoaR-Gaming-Signature-Logo

Updated design

SoaR-Gaming-Signature-Logo-Design-Mockup-2
SoaR-Gaming-Signature-Logo-Design-Mockup

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