Treeverse

Treeverse is a sci-fi and fantasy-based MMORPG working towards replacing social platforms for all NFT chit-chat. The whole gaming experience is developed by MoonerLabs with a $25M valuation.

The founder of Treeverse, Loopify, was an early adopter of NFTs and quickly became a popular news source for many during the initial NFT takeover, offering a wide range of information for newcomers to better understand and navigate the space.

This fast-growing NFT project with several investors will feature play-to-earn mechanics and includes a strong community behind it. Their Founder's Plots (available on OpenSea) are crypto-assets used on Treeverse to own virtual land and gain access to future events limited to the plot holders.

Treeverse-Logo-Design

Objective

While developing the brand identity behind Treeverse, our goal was to develop a strong logomark involving a tree while staying in the realm of crypto, a logotype involving the mark, and social media design for patch notes, announcements, blog posts, etc.

While developing the brand identity behind Treeverse, our goal was to develop a strong logomark involving a tree while staying in the realm of crypto, a logotype involving the mark, and social media design for patch notes, announcements, blog posts, etc.

Deliverables

Logomark

Logotype (2)

Social Media Layout (5)

Treeverse-Icon
Treeverse-Icon2
Treeverse-Icon6

Research

We researched competitor's branding in and out of the NFT space. Our goal while analyzing popular design trends within similar games was to develop a feeling that both works with the gaming side of Treeverse while reinforcing the importance of the blockchain.

For the logomark design, we proposed a wide selection of directions to provide their team with diverse approaches since they were open to different concepts. The finalized logo design resembles a tree and stays true to the crypto space while also showcasing an upwards motion.

Treeverse-Logo-Design-Variations
Treeverse-Sticker-Mockup
Full-Logo-Design@4x

Logo Design

The Treeverse logo design is meant to set the tone for consumers before engaging with the surrounding metaverse. Being a platform aimed to replace the social platform experience with gaming, we felt using a style relative to other MMORPG games, while referencing the crypto space was essential.

Going through variations for the type of the logo design, we found that using type with a similar line-width to the icon would fit best. Serifs are another property that we decided to utilize to maintain the MMORPG gaming experience being introduced.

Treeverse-Type-Proposals
Treeverse-Type-Mockup
Treeverse-Social-Layout-TypeGuidelines

Social Media Design

Treeverse primarily uses Twitter for all of their social media updates, which uses a 16:9 aspect ratio for images. We developed a few different layouts with different image & text placement for variety in their posts. 

The TL:DR (too long; didn't read) section is based on the very popular usage of this term in the NFT/social media demographic. Using it, in this case, to summarize patch notes/announcements can benefit Treeverse by allowing them to easily convey information in simpler terms in an appealing direction to their demographic.

Treeverse-Social-Layout

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