Vanguard Genetics

Vanguard Genetics

Vanguard Genetics

Vanguard Genetics

Vanguard Genetics is a cannabis cultivation company based in Los Angeles, CA. Their focus is farming and transporting high-quality cannabis for their vendors.

Vanguard-Genetics

Objective

Our goal with Vanguard Genetics was to develop an identity that reflects the quality of their craft. Since their products are targeted towards businesses rather than consumers, we worked to build the branding in a professional, modern direction.

Deliverables

Deliverables

Logo Design

Mockups

Logo Design

Signature Logo Design

Brand Guidelines

Logo Design

Mockups

Vanguard-Genetics-Office-Mockup
Vanguard-Genetics-Booklet-Mockup-Square
Vanguard-Genetics-Dropper-Mockup
Vanguard-Genetics-Old-Logo-Design

Previous design

Full-logo

Updated design

Full-logo-Large

Logo Analysis

We thought the concept for the previous logo design was strong, but the execution could be refined to emphasize Vanguard Genetics' ideologies. We used a similar, less-playful script-style typeface to position Vanguard as professionals offering high-quality product.

Vanguard Genetics also wanted an icon to represent their brand - this logomark is meant to feel modern while incorporating references to both genetics and cannabis.

Vanguard-Genetics-Package-Mockup
Vanguard-Genetics-Booklet-Mockup

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